DISQUS

Bradjward · 10 months ago

"CollegeProwler shouldn’t have to apologize for creating groups."

It's not creating the groups that concerns me. It's the blatant misrepresentation of college students pretending to be '09 high school graduates. Hiring students to falsely create content in an effort to gain from it is absurd.

Thanks for your thoughts!

mpstaton · 10 months ago

That's true. I am not trying to defend CollegeProwler as much as move the conversation from "can you believe they would do that?" to "okay, people will do things like that. instead of letting these people pose as us, we should be hosting and participating in online communities like Facebook ourselves."

Social media is kind of a land grab. So, grab land!

Bradjward · 10 months ago

Definitely. @timnekritz had a quotable tweet the other day. It basically said, "we have the land but we don't have the blueprints." Even if you're not sure what you are going to build, get your land before it's gone.

Or as the old saying goes... Location, Location, Location. :)

Heather · 10 months ago

This exact thing has been happening for three years on MySpace... thousands of MySpace Groups and profiles for universities on MySpace and maybe 5% actually run by the universities themselves. Some by alumni, some by current students, and some by marketing companies that want to reach prospective students.

I am honestly surprised that higher ed is so surprised by what happened with these Facebook Groups... this is so common in the business and nonprofit sectors on Facebook. I knew higher ed was behind in Web 2.0 (a lot of fear, misconceptions, and hoops to jump through to get permission to embrace Web 2.0)... but this highlights how most really are not aware of how the Web has evolved over the last 2-3 years.

And there are hundreds if not thousands of unofficial "Facebook Pages" out there... which grow almost 500% faster than Groups and the future of your long-term brand on Facebook.

YouTube URLs for universities were squatted years ago... happening on Twitter this very second.

This is the number one reason why higher ed needs to be on all these sites... if they don't do it officially, some else will for them... unofficially. Welcome to the Brave New World of Web 2.0... you have more to lose by not participating!

College Prowler actually had a good business impulse to set up these Groups... again, very normal in Web 2.0... but I just don't think they thought through how higher ed would react... the Great Wake-Up Call... shall we say?

All universities should have:
1) Facebook Groups for the next 8 graduating classes.
2) A Facebook Page
3) A MySpace profile (incredibly high ROI... basically scrap everything you have been told about MySpace... higher ed's love for Facebook is so blinding that can't see the power of Myspace... it's weird).
4) A YouTube Channel
5) A Twitter profile
6) LinkedIn Groups for Alumni (guess how many of those are unofficial on LinkedIn?!).
7) A Flickr account.

Good luck!

Andy Shaindlin · 10 months ago

Re: Your Facebook group for Alumni Engagement, two comments...

There is a group called Alumni Relations on Facebook here:

http://www.facebook.com/group.php?gid=2363348857

There are 484 members. Might save you some trouble to post comments there, instead of starting yet another group.

Also, your group has a typo in the URL for the Inigral site.

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markweee · 3 months ago

Publishers are accountable for accuracy. I know that the argument for open source is that the contributors will ensure accuracy, but that is yet to be seen.

onlinenursing · 2 months ago

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markweee · 3 months ago

Tapanzee and I have never heard of a part of a bridge being called a mouth. How do you know that the Nyack side is the mouth? I am sure the people across the river in Westchester County will be upset that they are "the butt".

markweee · 3 months ago

The concerns I have with "open source" are brought out in your first sentence....
It is Nyack, New York, not Dayac. The bridge is the Tappan Zee Bridge, not the

onlinenursing · 2 months ago

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markweee · 3 months ago

actually, this helps to prove the open source point. you corrected me less than 24 hours after my mistake, and now it's corrected. if there's an error in a textbook, it can't be fixed until next revision (which is going to cost another $100).

markweee · 3 months ago

The gulf between the big textbook publishers and start-ups like Flatworld Knowledge and CK12 is cogently summarized in a recent book by Clayton Christensen, "Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns":

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outdoor kitchens · 2 months ago

This is the number one reason why higher ed needs to be on all these sites... if they don't do it officially, some else will for them unofficially.College Prowler actually had a good business impulse to set up these Groups.

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caregiver training · 2 months ago

I knew higher ed was behind in Web 2.0 (a lot of fear, misconceptions, and hoops to jump through to get permission to embrace Web 2.0)... but this highlights how most really are not aware of how the Web has evolved over the last 2-3 years.

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